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How to Send Emails Your Restaurant Customers Can’t Wait to Open
As a restaurant owner, you know what it’s like to be inundated with hundreds of emails a month. Like all the rest of us, you archive in batches or choose to quickly delete uninteresting or unwanted...
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Why I Switched Email Marketing Providers & You Should Too
Over the last 30 days I’ve made the transition to a new email service provider. You should, too. If you’re an independent restaurant using Mailchimp or Constant Contact or a similar email marketing...
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Paytronix & Fishbowl: I Have a Question…
I have a question for any savvy restaurant marketer who uses either Fishbowl or Paytronix. I would say these are the two biggest players in the realm of big restaurant brand email marketing right now....
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A Case Study: How One Restaurant Energized its Email List-Building
Email list-building is a priority for many restaurant marketers. In this case study we’ll share how one restaurant group got great short-term results in doing exactly that. We’ll also share some next...
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3 New Email Marketing Habits for Restaurants
Email marketing remains my most highly-recommended, low-cost marketing tactic for restaurants. But not enough restaurants are doing aggressive things to energize and grow their email marketing...
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7 Things You Can Do Right Now to Make Your Restaurant Emails More Successful
You know email marketing is important for your restaurant. Every Wednesday, you scramble to throw something together – or offload the task to someone on your team – because you know you should. The...
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Email Promotions: 4 Crucial Reminders Before Clicking ‘Send’
Email promotions are a critical component of effective restaurant marketing strategies. While they’ve been pivotal in the evolution of marketing as a whole, including outside the restaurant industry,...
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Seven Reasons Why Restaurant Email Marketing Beats Facebook
There is a social media marketing secret that no one ever talks about and it’s time you took notice. It’s really more a lie than a secret: Facebook is a great place to start when marketing to your...
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Five Steps to Prepare for Mobile Email Marketing
Email marketing trumps social media marketing when it comes to getting in front of your guests. While Facebook makes you pay to get in front of all your followers, your email list gives you access to...
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The Best Restaurant Marketing Trends to Get Customers Lining Up
When hunger strikes, what’s the first thing people do to find a new restaurant? Take to their phones and devices to track down the hottest, highest rated restaurant nearby. As they scan reviews and...
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